Why the list you have is doing nothing
Nobody is sending anything
The most common situation. A few thousand contacts collected over years, sitting in a spreadsheet, contacted at Diwali.
Everyone gets the same email
No segmentation, so a patient who visited last week gets the same message as one who has not been in for three years. Both ignore it.
There is no automation
Every send is a manual job, so it only happens when someone has a free afternoon. Which is never.
Emails land in spam
Sending from an unauthenticated domain, or blasting a cold purchased list, will destroy your deliverability. After that, even your good emails stop arriving.
Nobody knows if it works
Open rate is quoted, which since Apple's privacy changes is close to meaningless. Nobody tracks the number that matters, which is revenue or bookings from email.
What our email marketing service covers
Platform setup and migration
Choosing a platform that suits your volume and budget, then setting it up properly rather than half-configured.
Deliverability groundwork
Domain authentication, sender reputation and list hygiene. Unglamorous and the reason emails arrive at all.
List building and segmentation
How contacts get onto the list in the first place: website forms, checkout, in-clinic, at point of sale. Then splitting them into groups worth treating differently.
Welcome and nurture sequences
Automated. Someone joins the list and receives a planned series of emails without anyone pressing send. This is where most of the return comes from and it is built once.
Campaign design and copy
Newsletters, offers, announcements. Designed on your brand system, written to be read on a phone, tested before sending.
Automation and triggers
Abandoned cart for e-commerce. Appointment reminders and recall for clinics. Post-purchase follow-up. Re-engagement for contacts going quiet.
Reporting
Delivery, clicks, unsubscribes, and where the data allows, bookings or revenue attributed to email. Not just opens.
What we send, by business type
For clinics and healthcare
Healthcare is a large part of our client list, including Jain Hospital Howrah, Arton Clinics, MCKV Health and Charring Cross. Email in healthcare is largely operational rather than promotional:
- Appointment reminders, which reduce no-shows more reliably than anything else on this list
- Recall for annual checks and follow-ups
- Preparation instructions before a procedure or test
- Health information written by clinicians, with attribution
Patient data requires care. Consent, storage and the content of what is sent all need handling properly, and we will not send anything that treats a patient list as a marketing database.
For e-commerce and retail
Abandoned cart, back in stock, new arrivals, post-purchase care instructions, and reactivation for customers who have not bought in a while. See e-commerce development.
For professional and B2B services
Longer sales cycles, so email carries the middle of the process. A newsletter that stays useful, case notes, and nurture sequences for enquiries that were not ready to buy yet.
For personal brands
The most valuable list of the lot, because the relationship is direct. Regular writing from the person themselves, which we structure and send rather than ghostwrite entirely.
How we work
Step 1: Audit and setup
What list you have, where it came from, what state it is in, and whether it can legitimately be emailed. Then the platform, the authentication and the segments.
Step 2: Automations first
Welcome sequence and the triggers relevant to your business get built before any campaign goes out. Automations run forever with no further effort, so they are the highest-return work.
Step 3: Regular sending
A schedule you can sustain. Monthly beats weekly if weekly is going to collapse in six weeks.
Step 4: Review
What is being read, what is being clicked, what is causing unsubscribes. Then adjust.
What email marketing will not do
- It will not work without a list. If you have no contacts and no way of collecting them, start with a channel that generates them. See paid ads or SEO.
- It will not rescue a bought list. Purchased lists damage your sending domain and rarely convert. We will not send to one.
- It will not replace acquisition. Email works on people who already know you.
- It will not survive being ignored for six months and then restarted with a heavy campaign. That is the fastest route to spam complaints.
Put your list to work
Call +91 98305 45687, email info@digikydo.com, or come to 17R Dover Terrace, Ballygunge, Kolkata 700029.
